Add the event to your calendar for easy access to App Growth Annual on October 21.
Opening Keynote
Every subscription app has heard the same advice. Never sell lifetime deals. Don't bother with web checkout. Go freemium to keep the funnel full.
Speaker
Julie HansenCRO & US CEO, Babbel
Product Keynote
We won’t spoil too much about our product keynote, but you can expect a retro on the last 12 months, roadmap reveals, and live product launches.
Speakers
Jacob EitingCEO & Co-founder, RevenueCat
Miguel CarranzaCTO & Co-founder, RevenueCat
Keynote
Burner is an app for disposable phone numbers, with a button that destroys the very thing you're paying for… yet it has been growing and profitable for almost a decade.
Speaker
Greg CohnCo-founder & CEO, Burner (Ad Hoc Labs)
Keynote
For a decade, subscription apps ran on one assumption: the marginal cost of a subscriber is roughly zero. AI broke that.
Speaker
Ajay MehtaCo-founder, Tolan
Workshop
Your competitors have already paid to find out what works in your category, and the results are sitting in a public database anyone can open.
Host
Sven JürgensMobile App Growth Consultant, Sven Juergens Consulting
Workshop
With AI, small and midsized teams can get much of the operating leverage that used to require a fully staffed marketing and growth team.
Host
Marcus BurkeMeta Ads & App Growth Advisor, Ctrl Shift
Virtual Only
Julie and Luigi take apart the paywalls and lifecycle comms of apps you already use.
Game Show
The live interactive game show where app growth knowledge meets dramatic tie-breaker questions, phone-a-friend lifelines, and (of course) real buzzers.
Workshop
Generic AI creative tools promise to fix the bottleneck in creative production every UA team is battling — but mostly, the output tanks your ROAS, or gets rejected by the network outright.
Host
Julien DaverHead of User Acquisition, SplitMetrics Growth Services
Workshop
AI-written onboarding and paywall copy reads fine but converts flat — because nobody fed it real customer language.
Host
Lisa KennellyGrowth and Product Marketing Strategist, Klarna
Workshop
Most app developers build features nobody talks about.
Host
Bria SullivanCTO & Founder, Honey B Games
Workshop
Most apps don't stall because of bad tactics – they stall because something earlier in the chain was never in place.
Host
Yuliya LennoxGrowth Consultant
Closing Keynote
Every mobile growth team obsesses over friction — fewer screens, fewer fields, fewer taps between install and activation. It's conventional wisdom, and it's incomplete.
Speaker
Ravi Mehtaex-CPO, Tinder
