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UID:speedrunning-monetization@appgrowthannual.com
DTSTAMP:20261005T141403Z
DTSTART:20261021T144000Z
DTEND:20261021T150000Z
SUMMARY:Speedrunning unit economics in the age of AI · App Growth Annual 2
 026
DESCRIPTION:Keynote · App Growth Annual 2026 Virtual\n\nFor a decade\, sub
 scription apps ran on one assumption: the marginal cost of a subscriber is
  roughly zero. AI broke that. Now free users cost real money\, and the hea
 viest users can cost more than they pay.\n\nAt Tolan\, they learned this l
 esson in week one\, when the OpenAI bill outgrew their userbase and a payw
 all became a survival mechanism. Since then\, the team has run a decade’
 s worth of monetization plays in double-time. Ajay will recount each of th
 ese decisions\; what they expected\, what actually happened\, and how they
  came to their ultimate monetization rule: would they be happy explaining 
 it on a podcast?\n\nYou’ll leave with: a sense of what the end of zero m
 arginal cost means for your own pricing\, whether you're building an AI ap
 p today or adding AI to the one you have.\n\nSpeakers:\nAjay Mehta (Co-fou
 nder\, Tolan)\n\nSession details: https://appgrowthannual.com/virtual/agen
 da#speedrunning-monetization
LOCATION:Online
URL:https://appgrowthannual.com/virtual/agenda#speedrunning-monetization
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