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BEGIN:VEVENT
UID:closing-keynote@appgrowthannual.com
DTSTAMP:20261005T141847Z
DTSTART:20261021T214500Z
DTEND:20261021T220500Z
SUMMARY:Confidence engineering: why your app’s activation flow is probabl
 y too short · App Growth Annual 2026
DESCRIPTION:Closing Keynote · App Growth Annual 2026 Virtual\n\nEvery mobi
 le growth team obsesses over friction — fewer screens\, fewer fields\, f
 ewer taps between install and activation. It's conventional wisdom\, and i
 t's incomplete. One healthcare app replaced a three-step checkout with a t
 wenty-five-step intake flow and conversion jumped 40%.\n\nAt Tinder\, Ravi
 's team did the opposite — stripping onboarding to under two minutes to 
 pull in millions who'd never have finished an eHarmony profile. In this se
 ssion he'll share a framework for diagnosing your own flow: when to strip 
 friction to the bone\, when to add steps that earn trust\, and how to spot
  the 'death zone' where teams split the difference and get the worst of bo
 th.\n\nYou’ll leave with: a way to audit your own funnel\, step-by-step\
 , and a sharper question than "should this be shorter?"\n\nSpeakers:\nRavi
  Mehta (ex-CPO\, Tinder)\n\nSession details: https://appgrowthannual.com/v
 irtual/agenda#closing-keynote
LOCATION:Online
URL:https://appgrowthannual.com/virtual/agenda#closing-keynote
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