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UID:built-to-burn@appgrowthannual.com
DTSTAMP:20261005T140234Z
DTSTART:20261021T142000Z
DTEND:20261021T144000Z
SUMMARY:Built to burn: how to turn a high-churn product into good subscript
 ion economics · App Growth Annual 2026
DESCRIPTION:Keynote · App Growth Annual 2026 Virtual\n\nBurner is an app f
 or disposable phone numbers\, with a button that destroys the very thing y
 ou're paying for… yet it has been growing and profitable for almost a de
 cade. In fact\, half of Burner’s new subscription revenue on iOS is from
  users who previously churned.\n\nGreg says they didn’t plan it that way
 . But along the ride\, they learned not all churn is failure — some of i
 t\, in fact\, is success. His session will tell the story of that success:
  from designing for profitable churn\, to cohort math and monetization arc
 hitecture.\n\nYou’ll leave with: analytical frameworks and mechanics you
  can steal — and a sneak preview of the new-to-the-market retention hack
  Burner’s testing next.\n\nSpeakers:\nGreg Cohn (Co-founder & CEO\, Burn
 er (Ad Hoc Labs))\n\nSession details: https://appgrowthannual.com/virtual/
 agenda#built-to-burn
LOCATION:Online
URL:https://appgrowthannual.com/virtual/agenda#built-to-burn
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