App Growth Annual by RevenueCat 
RevenueCat's new conference brings together 200 top app growth professionals for a day of inspirational content, actionable workshops, and invaluable connections.
Join virtually for free
About App Growth Annual
A full day of learnings and connections
App Growth Annual features inspirational speakers, small workshops, and limited 1:1 brainstorms with top consultants. In the evening, enjoy dinner, the Shippies award show, and an afterparty.
Venue
The Glasshouse660 12th Ave, New York, NY 10019, United States
Inside the App Growth Experience
Get ready for a day of expert insights, hands-on learning, and exclusive updates — tailored for app builders and growth leaders.
Join virtuallyTactical talks
Hear from top minds across product, growth, and leadership at some of the world’s most influential apps.
Hands-on workshops
Deep-dive sessions with practitioners who’ve shipped, scaled, and optimized countless apps. Designed for indie builders and growth leads, with two unique tracks.
RevenueCat updates
Get an insider’s look at what’s next for RevenueCat, direct from Jacob, with roadmap reveals and live product launches.
Conference Program
A full day of growth insights, networking, and hands-on workshops with industry leaders.
Registration & Networking Breakfast
- Main Stage
Welcome
Jacob Eiting,
CEO & Co-Founder, RevenueCat
- Main Stage
Opening Keynote
Natalia Castillejo,
Director of Product, Duolingo
- Main Stage
RevenueCat Product Keynote – 2025 roadmap + live demos
Jacob Eiting,
CEO & Co-Founder, RevenueCat
Break
- WorkshopsBreakout Rooms
Hands-on Workshops
Deep-dive sessions with practitioners who've shipped, scaled, and optimized countless apps.
Growth StageThe risks and rewards of paywalling a previously free feature — lessons from Lose It!
Danielle Goryl,
VP of Growth Marketing, Lose It!
Burton Hohman,
Senior Product Manager, Lose It!
Indie StageRev-share partnerships — how to grow with creators and communities
Emmanuel Crouvisier,
Founder, CardPointers
Networking Lunch
Break
- Main Stage
World Paywall Speed‑building Championship – live finals (45 min e‑sports show)
Break
- Growth Stage
Beyond the paywall — bundling, pricing, and post-purchase upsells (Sub Club podcast live)
Michael Ribero,
SVP, Global Consumer Revenue, Condé Nast
Indie StageLaunched podcast live
Ryan Jones,
Founder/CEO, Flighty
Break
- WorkshopsBreakout Rooms
Hands-on Workshops
Deep-dive sessions with practitioners who’ve shipped, scaled, and optimized countless apps.
Main StageGrowth hack or black hat? Shedding light on questionable app growth strategies
Steve P. Young,
Founder & CEO, App Masters
Indie StageFrom indie side project to $2M in funding — lessons from growing Shotsy
Aja Beckett,
Founder, Shotsy
Break
- Main Stage
Standing out in a crowded space — How Ladder became the #1 grossing fitness app in the US
Greg Stewart,
CEO, Ladder
- Main Stage
Shippies × Shipaton Awards
- Main Stage
Closing Remarks & Group Photo
Jacob Eiting,
CEO & Co-Founder, RevenueCat
Afterparty featuring special guest DJ
Speakers
Jacob Eiting
CEO & Co-Founder, RevenueCat
David Vargas
User Acquisition & ASO Manager, SplitMetrics
Natalia Castillejo
Director of Product, Duolingo
Greg Stewart
CEO, Ladder
Nathan Hudson
Founder, Perceptycs
Phil Carter
Founder and CEO, Elemental Growth
Eric Crowley
Partner, GP Bullhound
Thomas Petit
Independent Consultant
Ashley Black
Founder, Candid Consulting
Vahe Bagdasaryan
Founder, Paywalls Design
Eli Winderbaum
Head of Customer Experience, Captions
Gab Ferree
Former Head of Comms, Bumble & Slack
Marcus Burke
Independent Consultant
Ariel Michaeli
CEO, Appfigures
Félix Boudreau
VP of Growth & Marketing, Pok Pok
Olga Berezovsky
Author of the Data Analysis Journal
Daphne Tideman
Independent Consultant
Ethan Garr
Growth Advisor and Consultant, Breakout Growth Labs
Michael Ribero
SVP, Global Consumer Revenue, Condé Nast
Ron Schneidermann
Former CEO, AllTrails
Aja Beckett
Founder, Shotsy
Danielle Goryl
VP of Growth Marketing, Lose It!
Burton Hohman
Senior Product Manager, Lose It!
Patrick Falzon
CEO, The App Shop
Emmanuel Crouvisier
Founder, CardPointers
Benjamin Burgess
Former growth lead, Life360 and AccuWeather
Guillaume De Sá
Co-Founder / CEO, Social Growth Engineers
Steve P. Young
Founder & CEO, App Masters
Tammy Taw
Product & Business Growth Consultant, Google Play
Bohdan Lopatiy
Lead Product Manager, Flo
Peter (Woohyeok) Choi
CEO Staff, Delightroom
Steven Moy
Chief Product Officer, Sweatcoin
Gessica Bicego
Fractional CMO
Ryan Jones
Founder/CEO, Flighty
The Shippies 2025
Applications for the second edition of The Shippies are now closed! Six categories, six winners. Soon we’ll be announcing who takes home:
- A shiny Shippy trophy (in a brand new design!)
- A feature across RevenueCat channels
- Their app on a Times Square billboard
Big Wins, Bright Lights, and Good Vibes
Shippies × Shipaton Awards
Celebrate the year’s most impactful apps and builders in one high-energy show honoring product, growth, and creativity.
Legendary Afterparty with a Special Guest
End the day with a party to remember—great music, unforgettable vibes, and a very special guest you won’t want to miss.
Paywall Building Championship finals
See the fastest builders in the industry race for $5,000, a custom title belt, and a spot on a Times Square billboard - live on stage at App Growth Annual.
Take part in AppGrowth Annual 2025
2025
Hosted by
Don't miss out! Join us for a day of expert insights, practical workshops, and networking. Reserve your ticket now for unmatched app growth.
Join virtually